[Recording] What is a Capital Project?

It is truly an exciting moment when an organization can begin discussing or planning (or even thinking about) its own capital project.

A capital project is the build, purchase, or renovation of a physical asset, such as a facility, complex, or office.

The fact that your nonprofit organization is able to approach this subject is a testament to its work and position. While considering launching a capital project and campaign is a thrilling moment, it’s crucial that you know how to properly prepare and execute a campaign. A poorly prepared campaign can make for a long, painful process or even a failed project.

This recorded presentation hosted by Cogeo’s CEO, Patrick Sampson, will break down the definition of a capital project and the right way to prepare, launch, and execute a campaign to ensure success. You will learn:

  • The difference between programmatic fundraising and a capital campaign

  • What a needs assessment or feasibility study is and its process

  • How to analyze your organization’s readiness for a campaign

  • How to map out the capital campaign for your nonprofit organization


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